Lundberg Organically-Grown Golden Rose Medimum-Grain Brown Rice is grown by the Lundberg families of Richvale, California on their fertile, organically composted farms of the upper Sacramento Valley. Absolutely no toxic or synthetic chemicals, fertilizers, insecticides, herbicides, fungicides or seed treatments are employed in the cultivation of our rice. Purple vetch, a leguminous plant that delivers nitrogen and other vital nutrients to the soil, is used as a rotation crop and winter ground cover to Golden Rose medium grain brown rice, giving it a special flavor known to no other rice. We sincerely hope that you will enjoy this most unusual offering from nature's soil.